Performance Marketing Specialist

  • Marketing
  • Kraków, Małopolskie, Poland

Performance Marketing Specialist

Job description

We are looking for an ambitious Performance Marketing Specialist with real passion and heart for creating value. In this role, you will be responsible for a track record of successfully implementing unique mechanisms to support the growth & optimization of ads model for our clients. You should apply if you have a strong initiative, you are insanely data-driven an analytical, have more than 2 years of experience in PPC.


If chosen, you will be responsible for

  • Development and supervising of PPC Strategy for Funktional & our clients
  • Google Ads Campaign set-up, management and optimization (mostly Search, PLA, GDN)
  • Facebook Ads Campaign set-up, management, and optimization (mostly DPA, conversion-oriented campaigns)
  • Marketing campaign analysis, interpretation, and recommendations
  • Reporting directly to CMO, quarterly discussion on campaigns scaling and development


A perfect candidate would be

  • Google Ads Certified
  • A strategic thinker with attention to details
  • Strongly goal-oriented
  • Able to work under pressure with challenging KPIs
  • Conscientious and detail-oriented
  • Extremely well self-organized and able to perform w/o constant supervision

Remote work

Due to the coronavirus COVID-19 outbreak, we've switched fully to remote work. The current global crisis doesn't influence the pace or schedule of the recruitment & onboarding processes, though they will be done using digital tools and most probably the work itself will start as a remote position. We do hope that the situation will soon change for the better, so at some point there will be a possibility to join the team in our office. However, we will consider long-term remote arrangements. 

Job requirements

  • 2+ years of hands-on experience in PPC Campaigns (Google & Facebook Ads)
  • At least 1 year of experience in e-commerce (preferably on an international scale/marketplace)
  • High level of experience with Search, PLA, and GDN (Google Ads) and DPA (FB Ads)
  • Perfect knowledge of Google Analytics (including Attribution models, in-depth campaign analysis and interpretation)
  • Google Spreadsheet and Google Ads Editor knowledge and experience is a must
  • Google studio, SEMrush, Hotjar, Optimizely, and other industry-specific tools experience is a big plus
  • Good command of written and spoken English
  • Great command of written and spoken Polish 
  • Highly developed empathy, a desire to help and do good and a pro-active approach towards challenges
  • Ability to support several accounts simultaneously 
  • Being able to work well in a team while achieving your individual goals 
  • Constant drive for continuous improvement both on personal and company level

Would be a plus

  • Google Ads Certification (shopping ads)
  • Experience with Google Shopping Ads, Google Search & Display & Facebook + Instagram ads
  • Experience with Sales Funnel concept and it's practical implementation for e-Commerce
  • Experience with bid management tools for Google Ads
  • Perfect knowledge of Google Tag Manager (including set up of tracking for new landing pages, usage of dynamic attributes and variables, basic usage of JavaScript)
  • Experience with Google Merchant Center for multiple languages/geographic (Feed issues resolving, cooperation with developers on solving those, etc.)


Details of employment

  • Preferable form of employment is a B2B contract but other forms are also possible
  • Everything we offer to our employees is listed on the careers main page


We accept CVs both in Polish and English. 

You can find instructions on how we process your data here.