Marketing & Content Specialist

  • Marketing
  • Kraków, Poland

Marketing & Content Specialist

Job description

Funktional is an award-winning agency that provides strategic branding services combined with handcrafted digital solutions to multi-national companies worldwide. Some of our clients include UNICEF, AON, Maspex (Kubuś, Alcalia, Tymbark, Decomorreno, Tarczyn), Bielenda, Tupperware, Telefonika, 3DGence, Bratex, Link4,  and many others. 

From strategy workshops, through a broad range of print and digital design services to full brand & digital product development processes + growth. The revised 2020 strategy took us deeper into the eCommerce field and D2C brands and this is the direction we will continue, however, our main verticals are FMCG, B2B (production, industry 4.0), technology, beauty & health. It is also worth mentioning that we are a part of the United Nations Global Compact initiative and we do our best to work with conscious brands that feel the responsibility they hold over the natural environment and shaping the society. 


We are looking for an ambitious, talented & hardworking Marketing & Content Specialist to help us with content development. You should have a solid background in creating content and a deep understanding of related marketing topics. A successful candidate will work closely with our Marketing team to develop content for sales enablement, articles, websites, e-books, social media posts, webinars, podcasts, surveys, and others.

If this sounds like you and you are great with words, you want to bring creativity, energy, and positive vibes to the daily work (after all we spend1/3 of our lives at work, so it should be fun), you understand the concept of a t-shape marketer and have a track record in creating great content, then you might be the person we're looking for.


If chosen, you will be responsible for:

  • Developing and implementing communications strategies
  • Coming up with creative concepts
  • Developing all types of content
  • Researching the market to identify key trends, new markets, and opportunities for growth
  • Participating in the quarterly and annual planning of company objectives

Job requirements

  • 2+ years of proven experience. Preferably in the Agency environment or a B2B digital services company. 
  • Experience in developing content & copywriting
  • Experience in conducting research
  • Creative thinking
  • Light pen - independent creation of valuable content, the ability to adapt the style to the medium
  • Able to work independently and with limited supervision, highly self-motivated, and able to effectively manage various competing priorities and time-management
  • Openness and communicativeness
  • Willingness to go above and beyond what's required, learn, adapt, and excel
  • Fluency in spoken and written English (you will write in English)
  • Fluency in spoken and written Polish (native level)


Nice to haves

  • Experience in planning and creating content
  • knowledge of platforms such as Clutch, dribble, pinterest, behance
  • Experience with WordPress CMS
  • Ability to run Social Media channels
  • Understand the concept of T-shape marketer
  • Understanding of customer segmentation, journey mapping, and value proposition
  • Experience with marketing automation tools such as Activecampaign, Marketo, Hubspot, Mailchimp, Zapier etc.

What we offer

  • 3.000 - 6.000 pln net B2B
  • Preferable form of employment is a B2B contract
  • Freedom to work the way that brings you the most joy
  • Working with very talented and passionate strategists, designers, marketers, and engineers building top-notch solutions for the biggest polish and international brands
  • Work culture based on empathy, trust, and transparency
  • Everything else we offer to our employees is listed on the careers main page


Benefits

  • 26 days of paid holidays per year (+ additionally paid bank holidays)
  • Paid sick leave
  • Flexible working hours + partial remote work (we work in hybrid mode)
  • Taking part in conferences, trainings
  • Private medical care (PZU Zdrowie)
  • Access to CXL e-learning platform


We accept CVs both in Polish and English. 

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